News Flash

Press Release

Posted on: April 20, 2022

Storm Lake Downtown Master Plan Update

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For Immediate Release: 4-20-2022Storm Lake Proud

For more information contact:     

Keri Navratil


Update on Storm Lake Downtown Master Plan

Seeking Community Input on Improvements

The City of Storm Lake, in partnership with planning consultant ISG, is in the first stages of creating a collaborative and actionable Downtown Master Plan that celebrates the past, present, and future of our community. Through the website link provided below, we are collecting input on improvement priorities from the community to craft a plan that celebrates our rich history, embraces the community’s unique culture, and captures the diverse needs of residents.

As you review the Downtown Master Plan website and share your thoughts, please consider the following overarching goals we have identified that will guide projects and priorities eventually outlined in this Downtown Master Plan:

Overarching Goals for the Downtown Master Plan

    Create an exceptional walking and biking environment and connect downtown to beloved places in the community.

    Create inclusive community gathering spaces that provide an experience unique to downtown.

    Support public and private reinvestment in our downtown to stimulate economic growth.

    Enhance the downtown experience through healthy and resilient community design.

Updating Community Branding

As we plan the future of our community and downtown, we want to listen to community thoughts on the City’s existing logo, tagline, and color palette to ensure it represents the people, places, and opportunities our community has to offer. Simultaneously, we want our community branding to be memorable, engaging, and representative of Storm Lake’s vibrancy, diversity, 

and uniqueness.

We want to hear YOUR ideas!

Check out more project background information, and share your ideas for Downtown Storm Lake and our community branding here: 

We look forward to receiving your input as the development of our Downtown Master 

Plan continues.

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Being Storm Lake Proud is not one day, one week, one month or one event.  Being Storm Lake Proud is a magnificent lifestyle!  More information about the City of Storm Lake can be found on the city’s website at


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